6 Successful Persuasive Writing Strategies
Persuasive writing is any written work that tries to convince the reader of the writer’s opinion. Aside from standard writing skills, a persuasive essay author can also draw on personal experience, logical arguments, an appeal to emotion, and compelling speech to influence readers.
Persuasive writing relies on different techniques and strategies than other written works: In a persuasive essay, it’s not enough to simply inform; you also have to convince the reader that your way of thinking is best. So to help you get started, this guide explains all the basics and provides persuasive writing examples.
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What is persuasive writing?
Unlike other forms of writing meant to share information or entertain, persuasive writing is specifically written to persuade , which is to say it convinces the reader to agree with a certain point of view.
Persuasive essays are most closely related to argumentative essays , in that both discuss a serious issue with logical arguments and offer conclusive resolutions. The main difference between a persuasive essay and an argumentative essay is that persuasive essays focus more on personal experience and appeal to emotions, whereas argumentative essays mostly stick to the facts.
Moreover, argumentative essays discuss both sides of an issue, whereas persuasive essays focus only on the author’s point of view. The language and tone in persuasive essays tend to be more conversational as well—a tactic of persuasive speech intended to build a more personal and intimate relationship between the author and reader.
>>Read More: The Only Guide to Essay Writing You’ll Ever Need
Why is persuasive writing important?
For starters, there’s always a demand for persuasive writing in the world of business. Advertising, website copywriting, and general branding all rely heavily on persuasive messaging to convince the reader to become a customer of their company.
But persuasive writing doesn’t always have to be self-serving. Historically speaking, persuasive essays have helped turn the tide in many political and social movements since the invention of the printing press.
As you can see from the persuasive writing examples below, the techniques of persuasive speech can help change or challenge majority beliefs in society. In fact, if you look into any major cultural movement of the last few centuries, you’ll find persuasive writing that helped rally the people behind a cause.
Ethos, logos, and pathos in persuasive writing
There are lots of ways to persuade people, but some methods are more effective than others. As we mention in our guide on how to write a persuasive essay , good persuasive writing utilizes what’s known as the modes of persuasion : ethos, logos, and pathos.
First put forth by Aristotle in his treatise Rhetoric from 367–322 BCE, ethos, logos, and pathos have since become the core of modern persuasive speech and should be incorporated into any persuasive essay. Let’s break them down individually.
The ancient Greek word for “character” or “spirit,” ethos in persuasive writing refers to how the author presents themself. Authorities on an issue are most likely to convince the reader, so authors of persuasive writing should establish their credibility as soon as possible.
Aristotle suggests that the author demonstrates their useful skills, virtue, and goodwill toward the reader to present themselves in the best light.
The ancient Greek word for “logic” or “rationale,” logos refers to using logical arguments and evidential data. A good writer doesn’t rely only on persuasive speech—they also back up their perspective with statistics and facts.
Logos isn’t just about backing up arguments with plenty of research (although that is essential). In persuasive writing, logos also refers to structuring your argument in the best way possible. That includes knowing how to start an essay , progressing your points in the right order, and ending with a powerful conclusion .
The ancient Greek word for “suffering” or “experience,” pathos involves an author’s appeal to emotion. As much as we’d like to think of ourselves as logical creatures, study after study has shown that humans tend to make decisions more from emotions than from reason—and a good persuasive writer is well aware of this.
Persuasive speech often “tugs at the heartstrings.” The author might share a personal experience, such as describing a painful event to either win the reader’s sympathy or urge them to consider someone else’s feelings.
Aristotle emphasizes the importance of understanding your reader before employing pathos, as different individuals can have different emotional reactions to the same writing.
Persuasive writing tips and strategies
1 choose wording carefully.
Word choice —the words and phrases you decide to use—is crucial in persuasive writing as a way to build a personal relationship with the reader. You want to always pick the best possible words and phrases in each instance to convince the reader that your opinion is right.
Persuasive writing often uses strong language, so state things definitively and avoid “ hedging .” Persuasive writing also takes advantage of emotive language—words and phrases that describe feelings—to encourage the reader to form sentimental connections to the topic.
Wordplay like puns, rhymes, and jokes also works as a good memory tool to help the reader remember key points and your central argument.
2 Ask questions
Questions are great for transitioning from one topic or paragraph to another , but in persuasive writing, they serve an additional role. Any question you write, your reader will instinctively answer in their head if they can, or at least they’ll wonder about it for a moment.
Persuasive writers can use questions to engage the reader’s critical thinking. First, questions can be used to plant ideas and lead the reader straight to the author’s answers. Second, if you’ve presented your evidence clearly and structured your argument well, simply asking the right question can lead the reader to the author’s conclusion on their own—the ultimate goal of persuasive writing.
3 Write a clear thesis statement
A thesis statement openly communicates the central idea or theme of a piece of writing. In a persuasive essay, your thesis statement is essentially the point of view that you’re trying to convince the reader of.
It’s best to include a clear, transparent thesis statement in the introduction or opening of your essay to avoid confusion. You’ll have a hard time trying to convince the reader if they don’t know what you’re talking about.
4 Draw a persuasion map
A persuasion map is like an outline of your argument, designed as a writing tool to help writers organize their thoughts. While there are different formats to choose from, they all typically involve listing out your main points and then the evidence and examples to back up each of those points.
Persuasion maps work great for people who often lose track of their ideas when writing or for people who have trouble staying organized. It’s a great tool to use before you write your outline, so you know everything you want to include before deciding on the order.
5 Speak directly to the reader
As we’ve mentioned above, the relationship between the author and reader is quite significant in persuasive writing. One strategy to develop that bond is to speak directly to the reader, sometimes even addressing them directly as “you.”
Speaking to the reader is an effective strategy in writing. It makes the writing feel more like a conversation, even if it is one-sided, and can encourage the reader to lower their defenses a little and consider your points with an open mind.
6 Repeat your main arguments
Repetition is a classic technique in persuasive writing as a way to get ideas into your readers’ heads. For one thing, repetition is an excellent memory aid, as any teacher will tell you. The more someone hears something, the more likely they are to remember it. In persuasive writing, however, repetition can also influence readers’ way of thinking.
Repeating the same idea over and over essentially normalizes it. When combined with substantial evidence and rationality, repetition can make even radical ideas seem more grounded.
Examples of persuasive writing
As mentioned above, persuasive essays have assisted in many major historical events and movements, often when society was undergoing a significant shift in beliefs. Below are three such persuasive writing examples from different periods of American history:
- Common Sense by Thomas Paine (1776): Not all colonial Americans thought a revolution against England was a good idea. Thomas Paine released this forty-seven-page pamphlet to the general public to convince them the American Revolution was not only a good idea but also an ethical one.
- Declaration of Rights of the Women of the United States by Susan B. Anthony, et al. (1876): Written in the style of the Declaration of Independence, this document outlined the requests of the National Woman Suffrage Association (NWSA). Mentioning the hardships of women and calling out the inequality between genders, this printed pamphlet was distributed illegally at the centennial Independence Day celebration in Philadelphia.
- Letter from Birmingham Jail by Martin Luther King, Jr. (1963): Imprisoned for a nonviolent protest, King wrote this persuasive essay in response to published criticism of the Civil Rights Movement by Southern religious leaders. Although the essay addressed the critics directly, it was simultaneously approachable to anyone interested in King’s point of view.
Persuasive writing FAQs
What is persuasive writing?
Persuasive writing is a text in which the author tries to convince the reader of their point of view. Unlike academic papers and other formal writing, persuasive writing tries to appeal to emotion alongside factual evidence and data to support its claims.
What is an example of persuasive writing?
Some famous examples of persuasive writing throughout history include Common Sense by Thomas Paine, the Declaration of Rights of the Women of the United States by Susan B. Anthony, et al., and Letter from Birmingham Jail by Martin Luther King, Jr.
What are different types of persuasive writing?
While persuasive essays are the most famous example of persuasive writing, the same style also applies to writing in advertising, journalistic op-ed pieces, public speeches, public service announcements, and critical reviews.
What Is Persuasive Writing? (Complete Answer With Examples)
What is persuasive writing (detailed answer).
As far as the point of view, you can use first-person, second-person, or third-person. No matter what point of view you use, keep the focus on the reader.
What Is the Purpose of Persuasive Writing?
3 types of persuasive writing.
“Please fix this streetlight. It’s been broken for weeks and it’s very unsafe. Our children play in this neighborhood and I’m worried about their safety.”
13 Forms of Persuasive Writing
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Ideas, Inspiration, and Giveaways for Teachers
We Are Teachers
35 Strong Persuasive Writing Examples (Speeches, Essays, Ads, and More)
Learn from the experts.
The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of 60 interesting ideas here! )
- Persuasive Speeches
- Advertising Campaigns
- Persuasive Essays
Persuasive Speech Writing Examples
Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.
I Have a Dream by Dr. Martin Luther King Jr.
Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”
Woodrow Wilson’s War Message to Congress, 1917
Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”
Chief Seattle’s 1854 Oration
Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”
Women’s Rights Are Human Rights, Hillary Rodham Clinton
Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”
I Am Prepared to Die, Nelson Mandela
Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”
The Struggle for Human Rights by Eleanor Roosevelt
Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”
Freedom From Fear by Aung San Suu Kyi
Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”
Harvey Milk’s “The Hope” Speech
Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”
The Strike and the Union, Cesar Chavez
Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”
Nobel Lecture by Malala Yousafzai
Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”
Persuasive Writing Examples in Advertising Campaigns
Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.
Nike: Just Do It
The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.
Dove: Real Beauty
Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.
Wendy’s: Where’s the Beef?
Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.
De Beers: A Diamond Is Forever
A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.
Volkswagen: Think Small
Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.
American Express: Don’t Leave Home Without It
AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.
Skittles: Taste the Rainbow
These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.
Maybelline: Maybe She’s Born With It
Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.
Coca-Cola: Share a Coke
Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.
Always: #LikeaGirl
Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.
Editorial Persuasive Writing Examples
Source: New York Daily News
Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.
Yes, Virginia, There Is a Santa Claus (1897)
Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”
What’s the Matter With Kansas? (1896)
Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”
America Can Have Democracy or Political Violence. Not Both. (The New York Times)
Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”
The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)
Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”
If We Want Wildlife to Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)
Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”
Persuasive Review Writing Examples
Source: The New York Times
Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.
The Great Gatsby (The Chicago Tribune, 1925)
Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”
Harry Potter and the Sorcerer’s Stone (Washington Post, 1999)
Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”
Twilight (The Telegraph, 2009)
Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”
To Kill a Mockingbird (Time, 1960)
Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”
The Diary of Anne Frank (The New York Times, 1952)
Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”
Persuasive Essay Writing Examples
From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top examples.
The American Crisis by Thomas Paine
Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”
Politics and the English Language by George Orwell
Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”
Letter From a Birmingham Jail by Dr. Martin Luther King Jr.
Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”
Civil Disobedience by Henry David Thoreau
Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”
Go Gentle Into That Good Night by Roger Ebert
Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”
What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .
Plus, the big list of essay topics for high school (100+ ideas) ..
Jill Staake is a Contributing Editor with WeAreTeachers. She has a degree in Secondary English Education and has taught in middle and high school classrooms. She's also done training and curriculum design for a financial institution and been a science museum educator. She currently lives in Tampa, Florida where she often works on her back porch while taking frequent breaks for bird-watching and gardening.
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What is Persuasive Writing?
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What is persuasive writing?
Persuasive writing is a written form of an oral debate and can be a fun and interesting style of writing for students.
Persuasive writing is used to convince or persuade a reader that the writer’s opinion of a topic or cause is correct. When writing persuasive essays students need to be well versed in word selection, framing logical arguments and creating a strong cohesive closing argument.
Why is persuasive writing important?
For students, persuasive writing can be a wonderful means of expressing their views about a subject. It is a way to tap into what students are passionate about and give them the opportunity to do research on subjects that they are interested in. This helps students be more involved in their class work.
Engaging in persuasive writing also helps students improve skills such as different styles of writing, writing structure, doing research, and forming evidence based logical conclusions, opinions and arguments.
Teaching persuasive writing
Teachers can introduce this form of writing in the classroom by first teaching the fundamentals of persuasive writing. Teachers can provide examples of persuasive writing such as excerpts from newspapers or audio-clips of speeches or lectures. Encourage students to engage in debates or speeches to understand the internal techniques they use when persuading an audience. Teachers should also teach students key elements and the format for writing a persuasive argument such as:
- Using Persuasive Words: These include words and phrases that are used for persuading the reader. Examples include- “for this reason, because, I believe, as evidence shows” etc. Have a list of these words and phrases displayed so that students can easily use them when writing persuasive essays.
- Including the Elements of Persuasive Writing: The entire writing is broken down into basic elements which include:
- An Introduction: This is an opening statement or paragraph that clearly states the position of the writer on a certain topic.
- Body: This forms the volume of the persuasion and includes an argument along with at least three evidences supporting each argument.
- Conclusion: This is a strong and cohesive summary restating the topic and position as well as summarizing the arguments.
Persuasive writing assignment
Choose a topic:
Once the basic elements of persuasive writing have been taught, identify a topic or create guidelines for students to choose their own topic.Allowing them to choose their topic will help increase students’ passion for arguing the case.
Brainstorm:
Give students time to brainstorm and think about their opinion on their subject before they research. Students can be given a Persuasion Map (a pictorial representation of the elements- introduction, evidence 1,2,3 with examples, facts or data and conclusion) to organize their ideas before writing. Once they brainstorm they should also be given ample time to research their topic and gather information to support their opinion or argument.
Students can be given stages to complete their writing. For example the first assignment could be to create a persuasion map. The next assignment could be to create an outline and so on. Once the final draft is finished the students could be paired with a partner for peer review. This gives students the opportunity to analyze another student’s work while also learning about another topic or issue.
Persuasive writing can therefore help students understand the power of the written word and practice using their voice to influence positive change around them.
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Vocabulary
What does persuasive writing mean?
Definitions for persuasive writing per·sua·sive writ·ing, this dictionary definitions page includes all the possible meanings, example usage and translations of the word persuasive writing ., wikipedia 3.7 / 35 votes rate this definition:.
Persuasive writing
Persuasive writing intends to convince readers to believe in an idea or opinion and to do an action. Many writings such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures use different ways of persuasion to influence readers. Persuasive writing can also be used in indoctrination. It is a form of non-fiction writing the writer uses to develop logical arguments, making use of carefully chosen words and phrases. But, it's believed that fiction writing should also be persuasive.
Freebase 2.8 / 53 votes Rate this definition:
Persuasive writing, known as creative writing or an argument, is a piece of writing in which the writer uses words to convince the reader that the writer's opinion is correct with regard to an issue. Persuasive writing sometimes involves convincing the reader to perform an action, or it may simply consist of an argument or several arguments to align the reader with the writer’s point of view. Persuasive writing is one of the most commonly used writing types in the world. Persuasive writers employ many techniques to improve their argument and show support for their claim. Simply put, persuasive writing is "an essay that offers and supports an opinion". This type of writing is often used for advertising copy, which is written in an attempt to get consumers to purchase specific products. It is also a form of writing in which someone tries to get readers to agree with a position. A well-written persuasive piece is supported with a series of facts which help the author argue his or her point. Many authors also include counterpoint arguments in their pieces which they can debunk, showing readers that they have considered both sides of the argument at hand, and that any arguments which could be raised against the side of the written piece could be dismissed. In addition to facts, authors may include anecdotes and hypothetical situations to build a stronger case.
How to pronounce persuasive writing?
Alex US English David US English Mark US English Daniel British Libby British Mia British Karen Australian Hayley Australian Natasha Australian Veena Indian Priya Indian Neerja Indian Zira US English Oliver British Wendy British Fred US English Tessa South African
How to say persuasive writing in sign language?
Chaldean Numerology
The numerical value of persuasive writing in Chaldean Numerology is: 8
Pythagorean Numerology
The numerical value of persuasive writing in Pythagorean Numerology is: 1
Examples of persuasive writing in a Sentence
Christie Peters :
The class was working on persuasive writing , and they wrote pieces as if they were speaking on behalf of the shelter dog trying to get adopted, i said, ‘That’s the coolest idea ... let’s do it.
Translations for persuasive writing
From our multilingual translation dictionary.
- الكتابة المقنعة Arabic
- overbevisende skrivning Danish
- zeugend schriftlich German
- escritura persuasiva Spanish
- نوشتن متقاعد کننده Persian
- vakuuttava kirjoittaminen Finnish
- persuasive writing French
- प्रेरक लेखन Hindi
- meggyőző írás Hungarian
- menulis persuasif Indonesian
- scrittura persuasiva Italian
- כתיבה משכנעת Hebrew
- 説得力のある文章 Japanese
- 설득력 쓰기 Korean
- overtuigend schrijven Dutch
- overbevisende skriving Norwegian
- escrita persuasiva Portuguese
- убедительным письма Russian
- overtygande skrivande Swedish
- வசப்படுத்தும் எழுத்து Tamil
- การเขียนโน้มน้าวใจ Thai
- переконливим листи Ukrainian
- قائل تحریر Urdu
- 有說服力的寫作 Chinese
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Are we missing a good definition for persuasive writing ? Don't keep it to yourself...
Image credit, the web's largest resource for, definitions & translations, a member of the stands4 network, browse definitions.net, free, no signup required :, add to chrome, add to firefox, are you a words master, the verbal act of urging on.
- A. brashness
- B. flunkey
- C. instigation
- D. profaneness
Nearby & related entries:
- persuasive communication
- persuasive definition
- persuasive essay
- persuasive precedent
- persuasively
- persuasiveness
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Why teach persuasive writing?
As children mature as writers, it's important to give them the opportunity to write using a variety of formats. Persuasive writing helps students formulate specific reasons for their opinions, and provides an opportunity to research facts related to their opinions. As students develop an understanding of how writing can influence or change another's thoughts or actions, they can begin to understand the persuasive nature of the marketing they are exposed to through television, the Internet, and other media.
How to teach persuasive writing
- Have students listen to or read examples of persuasive writing. Together, listen and look for words, phrases and techniques that helped the writer persuade the listener.
- Brainstorm something that is important to an individual child or the group. Is it extra recess? Another chapter of the read aloud? The potential closing of a library? The more authentic the issue, the more passionately your students will write.
- Once the important privilege is chosen, have the child (or class) start to list reasons why they should be allowed this privilege. "Just because," and "because I like it" should not be considered valid reasons. Students can work together to generate at least three good reasons to support an argument. This list of persuasive words and phrases from the site Teaching Ideas may help get students started.
- Have students do some research to gather facts or examples that support their reasons.
- Have students summarize their position.
Here's a persuasive letter written by an elementary school student from Crozet, VA:
Watch: Bubble Gum Letters
Create an authentic writing opportunity that motivates students to write persuasive letters to a target audience. See the lesson plan .
This video is published with permission from the Balanced Literacy Diet . See related how-to videos with lesson plans in the Text Structures and Genres section as well as the Writing Processes and Strategies section.
Collect resources
Language arts.
This persuasive writing lesson from ReadWriteThink uses the Beverly Cleary book Emily's Runaway Imagination as the springboard for kids to write letters to a librarian urging the addition of certain titles to the library. A Persuasion Map Planning Sheet guides students through steps similar to what is described above.
This resource shows the lifecycle of writing a persuasive letter to a child's parents about where to vacation for the summer. The PDF begins with the brainstorming, moves through drafting, editing, and publishing of the final letter.
Health/Science
From Writing Fix, here's a speech writing lesson that uses the mentor text Otto Runs for President in conjunction with the RAFT strategy. In this lesson, students assume to the role of a talking fruit or vegetable. Pretending that there's a "Fruit/Vegetable of the Year" election, the students will create a campaign speech that explains why their fruit/veggie is the best candidate for the job.
Differentiated instruction
For second language learners, students of varying reading skill, students with learning disabilities, and younger learners.
- Have students work in small groups to generate their ideas and do the research.
- Offer various suggestions for how students can share their argument: e.g., a debate format, a "soapbox" in the classroom, or letters to the editor of the newspaper.
See the research that supports this strategy
Wollman-Bonilla, J. (2000). Family message journals: Teaching writing through family involvement . Urbana, IL: National Council of Teachers of English.
Children's books to use with this strategy
Emily's Runaway Imagination
Emily Bartlett lives in an old farmhouse in Pitchfork, Oregon at a time when automobiles are brand-new inventions and libraries are a rare luxury. Can Emily use her lively mind to help bring a library to Pitchfork? ReadWriteThink offers a persuasive writing lesson plan featuring this book.
Otto Runs for President
When Otto runs for school presidency, he must defeat some underhanded techniques used by his opponents. What might convince the students that Otto is the best candidate for the job?
How Oliver Olsen Changed the World
Oliver Olsen learns how to change his own world as the engaging third grader works on a school science project. The telling (third person) is natural and the situations plausible. The story can be retold using transition words to emphasize or identify individuals' favorite (or most memorable) parts.
The Storyteller's Candle
This is the story of librarian Pura Belpré, told through the eyes of two young children who are introduced to the library and its treasures just before Christmas. Lulu Delacre's lovely illustrations evoke New York City at the time of the Great Depression, as well as the close-knit and vibrant Puerto Rican community that was thriving in El Barrio during this time. Bilingual Spanish-English text.
Click, Clack, Moo: Cows That Type
Farmer Brown has his hands full when the cows on his farm get a typewriter. Duck, however, negotiates successfully for all parties in this very funny farm story of very clever animals. Be prepared to talk about typewriters or take a trip to a museum to see one!
Martin's Big Words: The Life of Dr. Martin Luther King, Jr.
Martin Luther King Jr. grew up fascinated by big words. He would later go on to use these words to inspire a nation and call people to action. In this award-winning book, powerful portraits of King show how he used words, not weapons, to fight injustice.
I would also the Duck series (Duck for President) and the Pigeon Series (Don't Let the Pigeon Drive the Bus) as books to use!
Thanks for this, it really helped!
This is a good site and very helpful to my son.
I agree with all of these
very good website
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Purdue Online Writing Lab College of Liberal Arts
Effective Persuasion Presentation
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This resource is enhanced by a PowerPoint file. If you have a Microsoft Account, you can view this file with PowerPoint Online .
This presentation is designed to introduce your students to a variety of factors that contribute to strong, effective, and ethical persuasion in their writing. The slides presented here are designed to aid the facilitator in an interactive presentation of the elements of persuasive writing and include examples and questions for those viewing the material. This presentation is ideal for any course in which students will be required to write a persuasive document and also helps students think in depth about audience.
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Exploring persuasive writing
Learning focus.
To understand and practise the techniques used in persuasive writing.
This lesson includes:
two videos to help you use persuasive language in writing
three activities
When you persuade someone in your writing, your aim is to get them to agree with your point of view.
Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used.
Play the whole clip as it covers other useful topics, but focus particularly on the section between 2:05 and 2:40 for this lesson.
Persuasive writing comes in different forms:
Letters that try to persuade the reader to do something or think in a certain way.
Adverts that aim to persuade people to buy something.
Reviews of things, such as films or books, where the writer gives their opinions and tries to influence (change or impact) what the reader thinks.
You can also persuade people when speaking , in a speech or presentation that you have prepared.
Making your writing persuasive
When you are writing to persuade people, it’s important to say why the reader should agree with you. You need to give your reasons, otherwise your reader may not believe you!
A good way to make your writing more persuasive is to think of the following:
P ersonal - keep your writing friendly .
E motive - use words that make your reader have strong feelings .
R hetorical questions - to make your reader stop and think.
S ay it again - repeat your message!
U ndermine - mention different opinions to yours and say why they are wrong.
A necdote - a short, funny real-life story to make your reader feel they know you.
D irect - use the words you and your to make your reader feel special.
E xaggeration – make a big deal of what you say!
- Rhetorical questions don’t need an answer , but are great for grabbing a reader’s attention. Saying things like ‘ Isn’t that amazing? ’ or ‘ Why would you not want to buy this? ’ can be very effective when you’re trying to persuade someone.
Persuasive writing in adverts
Watch this video next that explains the effect of using persuasive writing in advertising - an area where writing persuasively can be very useful!
Adverts and brochures don't just give the reader information - they use clever ways, or 'techniques', to try to make the reader buy a product.
Adverts keep their message short and catchy so it's easy to remember, and often use jokes or word tricks to entertain their reader! By being entertained, the reader is more likely to want to spend their money!
Look at the examples in the table below.
You will need paper, a ruler and a pen or pencil for some of these activities.
Think you know about using persuasive writing? Have a go at this quiz to test your skills so far!
Look at the following opinion statement:
People should work as a team.
Click on the image to the right to see a short magazine article that argues this opinion, using persuasive writing .
Read the article carefully and then draw a table like the one below on a piece of paper. Use your table to note down examples of persuasive writing as they appear in the article.
Some examples have been given, to start you off. Look back at the Learn section if you need a recap on some of the features of persuasive writing.
People should work as a team
Magazine article
- You could place some of the examples of persuasive writing in more than one row in the table.
To check your answers, you can use this answer sheet .
Now have a go at doing some persuasive writing of your own!
You need to try to get your reader to agree with the following opinion:
People should always be on time.
Write a persuasive paragraph of at least 60 words . Use the example paragraph and table in Activity 2 to remind you of the things to include in your writing.
- Share your writing with a friend or family member and see if you can persuade them to agree with you!
Where next?
In this lesson you have learned to understand and practise the techniques used in persuasive writing.
There are other useful articles on Bitesize to help you with your writing skills.
- What is onomatopoeia?
- What is alliteration?
- How to think about your purpose for writing
There's more to learn
More English Guides
Take a look at our other English guides.
KS2 English
More from KS2 English
BBC Bitesize
Bitesize games
There's more to learn ....
Writing to inform - Adverts and brochures
Writing a recount
Writing a letter
Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.
10.9 Persuasion
Learning objectives.
- Determine the purpose and structure of persuasion in writing.
- Identify bias in writing.
- Assess various rhetorical devices.
- Distinguish between fact and opinion.
- Understand the importance of visuals to strengthen arguments.
- Write a persuasive essay.
The Purpose of Persuasive Writing
The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.
The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.
Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.
The Structure of a Persuasive Essay
The following five features make up the structure of a persuasive essay:
- Introduction and thesis
- Opposing and qualifying ideas
- Strong evidence in support of claim
- Style and tone of language
- A compelling conclusion
Creating an Introduction and Thesis
The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.
Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.
Acknowledging Opposing Ideas and Limits to Your Argument
Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.
Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.
Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.
It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:
Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.
Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.
Table 10.5 Phrases of Concession
Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.
- Foreign policy
- Television and advertising
- Stereotypes and prejudice
- Gender roles and the workplace
- Driving and cell phones
Collaboration
Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.
Bias in Writing
Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.
Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.
The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.
The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.
The Use of I in Writing
The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.
Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:
- Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
- The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:
Smoking is bad.
I think smoking is bad.
In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.
Developing Sound Arguments
Does my essay contain the following elements?
- An engaging introduction
- A reasonable, specific thesis that is able to be supported by evidence
- A varied range of evidence from credible sources
- Respectful acknowledgement and explanation of opposing ideas
- A style and tone of language that is appropriate for the subject and audience
- Acknowledgement of the argument’s limits
- A conclusion that will adequately summarize the essay and reinforce the thesis
Fact and Opinion
Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.
Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.
For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.
In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.
The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.
On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.
Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.
Using Visual Elements to Strengthen Arguments
Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.
Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.
Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.
Writing at Work
When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .
Writing a Persuasive Essay
Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.
Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.
Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.
Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.
Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.
Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.
Key Takeaways
- The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
- An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
- A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
- It is essential that you not only address counterarguments but also do so respectfully.
- It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
- To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
- Make sure that your word choice and writing style is appropriate for both your subject and your audience.
- You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
- You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
- Facts are statements that can be proven using objective data.
- Opinions are personal views, or judgments, that cannot be proven.
- In writing, you want to strike a balance between credible facts and authoritative opinions.
- Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
- Qualitative visuals present images that appeal to the audience’s emotions.
Writing for Success by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
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- Cambridge Dictionary +Plus
Meaning of persuasive in English
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- ambulance-chasing
- argumentation
- be/go on at someone idiom
- jockey someone into something
- lean on someone/something
- miseducation
- work on something
- wrap someone around your little finger idiom
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a piece of clothing that covers both the upper and lower parts of the body and is worn especially over other clothes to protect them
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Ethos, Logos, Pathos for Persuasion
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- M.Ed., Education Administration, University of Georgia
- B.A., History, Armstrong State University
You may be surprised to learn that much of your life consists of constructing arguments. If you ever plead a case to your parents—in order to extend your curfew or to get a new gadget, for example—you are using persuasive strategies. When you discuss music with friends and agree or disagree with them about the merits of one singer compared to another, you are also using strategies for persuasion.
Indeed, when you engage in these "arguments" with your parents and friends, you are instinctively using ancient strategies for persuasion that were identified by the Greek philosopher Aristotle a few thousand years ago. Aristotle called his ingredients for persuasion pathos , logos , and ethos .
Persuasion Tactics and Homework
When you write a research paper , write a speech , or participate in a debate , you also use the persuasion strategies mentioned above. You come up with an idea (a thesis) and then construct an argument to convince readers that your idea is sound.
You should become familiar with pathos, logos, and ethos for two reasons: First, you need to develop your own skills at crafting a good argument so that others will take you seriously. Second, you must develop the ability to identify a really weak argument, stance, claim, or position when you see or hear it.
Logos Defined
Logos refers to an appeal to reason based on logic. Logical conclusions come from assumptions and decisions derived from weighing a collection of solid facts and statistics . Academic arguments (research papers) rely on logos.
An example of an argument that relies on logos is the argument that smoking is harmful based on the evidence that, "When burned, cigarettes create more than 7,000 chemicals. At least 69 of these chemicals are known to cause cancer, and many are toxic," according to the American Lung Association. Notice that the statement above uses specific numbers. Numbers are sound and logical.
An everyday example of an appeal to logos is the argument that Lady Gaga is more popular than Justin Bieber because Gaga's fan pages collected 10 million more Facebook fans than Bieber's. As a researcher, your job is to find statistics and other facts to back up your claims. When you do this, you are appealing to your audience with logic or logos.
Ethos Defined
Trustworthiness is important in research. You must trust your sources, and your readers must trust you. The example above concerning logos contained two examples that were based on hard facts (numbers). However, one example comes from the American Lung Association. The other comes from Facebook fan pages. You should ask yourself: Which of these sources do you suppose is more credible?
Anyone can start a Facebook page. Lady Gaga may have 50 different fan pages, and each page may contain duplicate "fans." The fan page argument is probably not very sound (even though it seems logical). Ethos refers to the credibility of the person posing the argument or stating the facts.
The facts provided by the American Lung Association are probably more persuasive than those provided by fan pages since the American Lung Association has been around for more than 100 years. At first glance, you might think that your own credibility is out of your control when it comes to posing academic arguments, but that is incorrect.
Even if you write an academic paper on a topic that is outside your area of expertise, you can improve your credibility—using ethos to persuade—by coming across as a professional by citing credible sources and making your writing error-free and concise.
Pathos Defined
Pathos refers to appealing to a person by influencing his emotions. Pathos is involved in the strategy of convincing the audience by invoking feelings through their own imaginations. You appeal through pathos when you try to convince your parents of something. Consider this statement:
"Mom, there is clear evidence that cellphones save lives in emergency situations."
While that statement is true, the real power lies in the emotions that you will likely invoke in your parents. What mother wouldn't envision a broken-down automobile perched by the side of a busy highway upon hearing that statement?
Emotional appeals are extremely effective, but they can be tricky. There may or may not be a place for pathos in your research paper . For example, you may be writing an argumentative essay about the death penalty.
Ideally, your paper should contain a logical argument. You should appeal to logos by including statics to support your view such as data that suggests that the death penalty does/does not cut down on crime (there's plenty of research both ways).
Use Appeals to Emotion Sparingly
You may also use pathos by interviewing someone who witnessed an execution (on the anti-death penalty side) or someone who found closure when a criminal was executed (on the pro-death penalty side). Generally, however, academic papers should employ appeals to emotions sparingly. A long paper that is purely based on emotions is not considered very professional.
Even when you are writing about an emotionally charged, controversial issue like the death penalty, you can't write a paper that is all emotion and opinion. The teacher, in that circumstance, will likely assign a failing grade because you haven't provided a sound (logical) argument.
- “ What's In a Cigarette? ” American Lung Association,
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- Logos (Rhetoric)
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Persuasive writing is any written work that tries to convince the reader of the writer's opinion. Aside from standard writing skills, a persuasive essay author can also draw on personal experience, logical arguments, an appeal to emotion, and compelling speech to influence readers.
Persuasive essay writing is a useful writing skill. It allows a writer to clearly present their ideas in a structured and convincing way. Persuasive writing can be powerful, influencing people to believe in a cause and putting out a call to action, like donating to a certain charity or voting for a particular political candidate.
Persuasive writing is a type of writing that is used to convince or persuade someone of something. It is often used in business and marketing contexts but can be used in any type of writing. Persuasive writing uses logical, emotional, and structural techniques to seek agreement and initiate change.
Persuasive Definition & Meaning - Merriam-Webster persuasive adjective per· sua· sive pər-ˈswā-siv -ziv Synonyms of persuasive : tending to persuade persuasively adverb persuasiveness noun Synonyms cogent compelling conclusive convincing decisive effective forceful satisfying strong telling See all Synonyms & Antonyms in Thesaurus Example Sentences
What is persuasive writing? Persuasive writing uses evidence-based logic, emotional language and ethical appeals to illustrate an opinion or point of view. Persuasive writing may also encourage readers to take a particular action or agree with a new way of thinking.
The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write ...
Persuasive writing is a written form of an oral debate and can be a fun and interesting style of writing for students. Persuasive writing is used to convince or persuade a reader that the writer's opinion of a topic or cause is correct.
Persuasion involves trying to convince someone else to align with your way of thinking. People use methods of persuasion across a range of applications, including in education and business.
Simply put, persuasive writing is "an essay that offers and supports an opinion". This type of writing is often used for advertising copy, which is written in an attempt to get consumers to purchase specific products. It is also a form of writing in which someone tries to get readers to agree with a position.
Persuasive writing is a form of nonfiction writing that encourages careful word choice, the development of logical arguments, and a cohesive summary. Young children can be guided through a series of simple steps in an effort to develop their persuasive writing skills. More writing strategies Descriptive Writing RAFT Revision
Written by MasterClass Last updated: Sep 9, 2021 • 3 min read Ethos is an integral part of any good piece of persuasive writing. As you seek to improve your own writing, it's important to understand what ethos means and learn how the effective use of ethos can greatly improve your prose.
Synonyms for PERSUASIVE: compelling, convincing, conclusive, strong, cogent, effective, forceful, decisive; Antonyms of PERSUASIVE: unconvincing, ineffective ...
Persuasive writing is any written communication with the intention to convince or influence readers to believe in an idea or opinion and to do an action. [1] Many writings such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures use different ways of persuasion to influence readers.
Effective Persuasion Presentation. This presentation is designed to introduce your students to a variety of factors that contribute to strong, effective, and ethical persuasion in their writing. The slides presented here are designed to aid the facilitator in an interactive presentation of the elements of persuasive writing and include examples ...
Persuasive writing is defined as writing with the goal of convincing readers to change their opinion on the topic being discussed. Persuasive texts are typically structured around a central...
Persuasive writing comes in different forms: Letters that try to persuade the reader to do something or think in a certain way. Adverts that aim to persuade people to buy something. Reviews of...
The Purpose of Persuasive Writing. The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued. The idea of an argument often conjures up images of two people yelling and screaming ...
A persuasive text is a form of non-fiction writing which aims to convince the reader of a certain point of view. The purpose is usually to encourage the reader to buy or do something. Adverts and newspaper columns are good persuasive writing examples. Though there are many techniques to write persuasively, most persuasive texts include a ...
Persuasive Writing. Persuasive writing is a type of writing where the author attempts to sway an audience on a particular subject. The purpose of the writing might be to convince the audience that ...
Meaning of persuasive in English persuasive adjective uk / pəˈsweɪ.sɪv / us / pɚˈsweɪ.sɪv / C1 making you want to do or believe a particular thing: a persuasive speaker / speech Your arguments are very persuasive. He can be very persuasive. SMART Vocabulary: related words and phrases Urging & persuading ambulance-chasing argumentation
Pathos refers to appealing to a person by influencing his emotions. Pathos is involved in the strategy of convincing the audience by invoking feelings through their own imaginations. You appeal through pathos when you try to convince your parents of something. Consider this statement:
Persuasive Writing. We can't discuss persuasive advertising and not include ASPCA commercials. (Source: ASPCA) Persuasive Writing Definition. The persuasive writing style is defined as any writing that attempts to convince the reader into agreeing with the writer's opinion. Persuasive writing is often used in order to get an audience to think ...